Running a Bed and Breakfast - B&B Website Facts

If you are running a bed and breakfast you must be aware that these days a website of some kind is absolutely vital. More and more people are searching online, all over the world. Last month Google logged over 9,000,000 searches for bed and breakfast.

Which from your point of view is an absolutely nonsense figure. Worthless.

Breakfast Pizza

Because none of those nine million plus people was looking for your bed and breakfast. Many people trying to sell you a bed and breakfast website will attach some kind of importance to that figure but what you need to know are the facts, not some clever sales blurb.

So here's fact one. Let's say, for example, that you are running a bed and breakfast in Boise, Idaho. People looking in your area will not search for "bed and breakfast" because they'll get 36,800,000 results (as of today) and most of them will be of no use at all. What they'll search for is "Boise Idaho bed and breakfast" or "b & b Boise" or something like that. So that's where you want your site to appear in the results. If you are doing your own website work, make sure you target those things when you write your text. If you are getting someone else to do your B & B website then make sure that's what they are doing. Ask them what "keywords" they are targeting. If they don't understand what you are saying, get someone else!

Fact number two. Submitting your website to 100+ search engines is a waste of time and, as most people will charge you .00 plus for the privilege, a waste of money too. If you submit to the top three search engines you will cover 95% of searches and you can do that yourself, in ten minutes, for free!

Fact number three. You cannot afford an effective search engine positioning company for your existing website. If you are running a bed and breakfast, it doesn't matter how profitable it is, professional SEO and positioning is beyond you. Sure there are people that will offer to do it for you, for a couple of hundred bucks a month, but it will only be marginally effective and as soon as you stop paying you will begin to slip out of the rankings again.

Fact four. There is a solution. What's more it is a solution you can implement and run yourself for next to nothing. For less than the cost of a family-size pizza each week. Whether you already have a website or not, professional blogging is something that everyone running a bed and breakfast should be investigating.

Running a Bed and Breakfast - B&B Website Facts

Running a bed & breakfast, guest house, gite or country inn? Need more bookings? Pick up your FREE copy of "Sorry, No Vacancies" from Bed-and-Breakfast-Marketing.com. It's full of invaluable advice and suggestions you can start using today.

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